Guelph to take to the streets for CIBC Run for the Cure

Guelph to take to the streets for CIBC Run for the Cure

Funds raised through the initiative have led researchers to learn more about how to live with and beyond breast cancer, and allowed them to reduce the mortality rate by 44% since its peak in the mid-1980s.

"Today was another incredible day for thousands of Canadians as we came together with shared goal to imagine a future without breast cancer", said Christina Kramer, CIBC's Senior Executive Vice-President and Executive Run Sponsor, CIBC.

But thanks to donors and trail-blazing events like the CIBC Run for the Cure, investments in cancer research are making a difference.

After 15 years of involvement with the run committee, Webb never expected to participate as a cancer survivor.

When Cyndie McOuat was diagnosed with breast cancer in 2007, her first thought was, "I'm going to die".

Monica Blair ran five kilometres for loved ones affected by breast cancer.

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"The people in this room are here because they believe that we know that we can make breast cancer beatable". A group of volunteers gathered some 1,500 people and raised $85,000 for the breast cancer cause. Since then, the event has grown and each year unites thousands of Canadians.

This year's program includes a kids' fun zone, local musicians, a post-run yoga class and the largest survivor engagement area in the country called the Hope Lounge, which aims to help all individuals who have been touched by breast cancer in some way to feel supported and connected.

"It's really encouraging. It means more people are understanding that cancer is a real risk in our community today".

CIBC is a leading North American financial institution with 10 million personal banking, business, public sector and institutional clients.

"They find the disease to be misunderstood and they just want to bring awareness to the public", she added.

"The event is one of, I think, the most special events that I've been to, and the feeling when you go is such positive energy", Amodeo said. Since 1992, the run has raised about $445 million across Canada.

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