British TV channels launch rival to Netflix, Entertainment News & Top Stories

British TV channels launch rival to Netflix, Entertainment News & Top Stories

BritBox will also begin to show content from Channel 4, a move first reported by the Guardian on Wednesday that means programmes from all the UK's main television channels will be available through one catch-up outlet for the first time.

Bringing on board Channel 4 as a partner, even if the broadcaster doesn't take an equity stake in BritBox, marks the most promising strategic step for the future prospects of the UK's belated response to the rise of Netflix and Amazon.

Registration comes with a 30-day free trial of the service, with subscription then costing £5.99 per month.

BritBox will be made available to tens of millions of EE mobile network users as part of a wider deal with BT - who own EE - which will also make BritBox available to customers who subscribe to its TV service.

"Channel 4 has always showcased distinctive and diverse British content and, in a world of nearly unlimited choice, our public-service brand values are more important than ever for viewers", said Alex Mahon, CEO of Channel 4. However, Channel 5 dramas are not included in the deal.

In addition, new series will be commissioned for BritBox exclusively.

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Sakaan - whose platform will need to compete with Netflix's basic £5.99 plan in the United Kingdom - said the offering is "super competitively priced" and will grow every day as shows move out of their broadcasting catch-up windows and drop on BritBox.

Samsung will be the first TV to launch the BritBox app and together, Samsung and BritBox have agreed a co-marketing partnership that will see BritBox featured as a "Recommended App" on Samsung Smart TV's and joint marketing activity taking place in Q4 as the TV device market heads into its key sales season around Black Friday and Christmas.

With an interface mimicking that of Netflix's, content is neatly organised in collections such as "Watching the detectives", "Thrill me: TV's best thrillers" or "Made in Yorkshire", with all content distinctly and recognisably British. With that you get HD programming and access to the biggest collection of British boxsets available on any video streaming service.

"Viewers will struggle to differentiate it from Netflix and Amazon, which have long broadcast ITV and BBC programmes", media analyst Tom Harrington told AFP.

Some sources believe that BritBox will miss its launch deadline and not go live until next year; others say it is expected to be up and running "within two weeks".

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